My new article from Cool Hunting.
Inventario: Everything is a Project, a new publication supported and promoted by lighting design company Foscarini, doesn’t just aim to be an alternative to traditional magazine but also puts its own spin on branded content. Conceived and directed by architect Beppe Finessi, the project also has publishing chops with Corraini, one of Italy’s most celebrated book publishers in the field of design, art, illustration and image, stepping in to print it.
Edited like a traditional magazine and shaped as a book, the tri-annual hybrid format is intended to identify and analyze everything that is new, to focus on research and innovation with a 360-degree view on the worlds of creativity, design, architecture and art.
While it’s not your usual house organ, the content works as a mirror of the values and ambitions of Foscarini.
Distributed in bookshops and libraries worldwide, you can also pick Inventario up online for €10.