My new article from Cool Hunting

The newest design store in Milan, Pigr, literally translates as lazy. The name reflects the founders’ desire to sell easily understandable design objects—simple, fun and with a clear function.

Pigr selects original items from around the world, for sale at reasonable prices. Some objects are famous but difficult to find, while some others are authentic discoveries. The shop is in the old premises of an early twentieth century building in the district of Porta Romana, designed and restored by Studio C Milano, it respects the original structure and the previous uses of the space.

Pigr is also choosing and developing small and large projects, to be supported, produced, advertised and marketed through their online store as well.