Nivea Blue Century

My new article from Cool Hunting

Nivea‘s iconic blue tin is the focus of the German brand’s 100th anniversary, a feat they are celebrating in Milan with an imaginative video installation. Designed by Italy’s PianoB studio, the round shape and blue color surround the visitor, in a constant kaleidoscope of sounds, images and the cream’s signature scent.

The exhibition is the latest appearance of the Nivea Lab, a series of events and cultural initiatives aimed to enact the company’s commitment in joining arts and industry.

The animated interactive video installation is comprised of hundreds of images and commercials taken fromNivea Italia‘s archives. The event also brought with it a special temporary shop where you can buy classic products as well as some limited editions, and a book about the first century of this “cream of creams.” Nivea Blue Century is on view through 14 May 2011 at Metropol.