My new article from Cool Hunting

Born out of Genova, Italy’s school for industrial design, designer Arianna Vivenzio founded Ochobags in 2006. Centered on a modular and customizable bag, Vivenzo describes her mission as “obviously to combine function and aesthetics.”

Staring with the idea of a “useful yet fashionable object, made of functional and mobile compartments that can contain and separate each one of the objects a woman carries,” she gradually refined the concept to come up with a simple system. Consisting of six modular pockets in a range of fabrics, the pieces combine into personalized purses for the ultimate in adaptability.

The resulting all-purpose bags can even “be worn by girls and women of all ages, because of its simplicity and variety of materials. Besides, the customer base now include boys and men who use it for running or biking,” Vivenzo explains.

Her inventiveness also includes taking inspiration from Antonio Marras Kenzo by mixing in alternative fabrics and materials such as foam mats, old kimonos, fringed inner tubes, classic Prince of Wales wool, plastic lace and cotton. Channeling a modern Japanese attitude, colors and materials create unexpected blends of contrasting assonance. With a new line of shoes drawing on the same principles, Ocho hints at a a new way of urban dressing.

Bags start at €50 from Ochobags.