My new article from Cool Hunting
Beginning in 2009, Electrolux embarked on a new venture to bring the innovation of its appliances to life in the form of a traveling temporary restaurant. Now, after its debut as part of Nomiya, a project by Laurent Grasso on the rooftop of Palais de Tokyo in Paris, and a run in Brussels, The Cube by Electrolux has just “landed” on the top of an old building in Piazza del Duomo in Milan. This amazing temporary restaurant is designed by Park Associati and can host 18 guest around a single large table. The 150-square-meter space, appointed in wood, glass, iron and Corian, marries Scandinavian design tradition of the company with innovative updates like a moving table and open-view kitchen that provides a veritable stage for the chefs.
We got an exclusive preview of The Cube in Milan, taking in the breathtaking view of the rooftops of Duomo and beyond, the entire city and surrounding Alps. The contrast with the antiquity of the city around it couldn’t be stronger. The Cube, which is visible from every corner, stands out like a spaceship landed atop the square. Though during the construction the locals were concerned about the final effect—the city of Milan was involved in every step of the process to approve each detail—even the most skeptical seem to have been won over by the interesting experiment.
The Cube will be in Milan until the 26th April 2012, before relocating to Stockholm, London, Switzerland and Russia. Prices for lunch and dinner range from €200 to €275.
This time around, the food is prepared by award-winning Italian chefs and members of the Jeunes Restaurateurs d’Europe including Marco and Vittorio Colleoni from Ristorante San Martino, Andrea Sarri from Agrodolce and Christian and Manuel Costardi from Ristorante Cinzia.
More images here.