My new article for Cool Hunting
Toiletpaper is one of the best examples of how a niche magazine done right can become a mass phenomenon. This photography-only publication was born in 2010 from a collaboration between artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The content is always over-the-top, cheeky, kitsch and even disturbing, and images are on point to shock and create an original point of view.
Despite the cultural and almost sociological aspect to the artwork, there’s always been a profound pop attitude in the project, which is evident in—among the others—the collaboration with Kenzo for the FW 2013-14 ad campaign, and the covers of Jovanotti’s Backup album. Looking to continue mixing things up, Toiletpaper has just launched a tableware collection produced by the Italian design company Seletti, selling online at YOOX.