Interview: David Chipperfield

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Sir David Chipperfield is decidedly one of the most globally recognized personalities in architecture and design. His award-winning work has been recognized many times over for its simplicity and clarity of vision, and recently, he was appointed as artistic director of Driade, the iconic Italian design house.

Now part of the industrial holding company ItalianCreationGroup, Driade was founded by Enrico Astori, Antonia Astori and Adelaide Acerbi in the late ’60s, and has always been synonymous with experimentation, freedom and continual research around the boundaries of good taste and design thinking.

The first act under Chipperfield’s guidance is the opening of a new showroom and store in Via Borgogna in the heart of Milan, which he designed with his architectural firm. The space is white and clean—a sharp contrast with the colorful and joyous pieces of Driade’s past and present. While attending the official opening, we had the chance to meet with Chipperfiled for an exclusive interview.

We begin by talking about the gallery-like venue. “This space is part of a project that’s sort of a relaunch or rejuvenation of Driade in another chapter,” Chipperfield explains. “The showroom is just meant to be a rather independent and fresh series of rooms that become the backdrop for the furniture. It’s more of a sort of gallery-type atmosphere, I suppose, but what we imagine will happen is that there will be installations, like there is in a museum. There will be graphic installations to present the furniture, but sometimes there will be single objects. So we chose a neutral architecture.”

Some details struck our attention, like the unusual nets that surround the staircase. “It’s just a solution to the problem to stop people falling,” says Chipperfield with a smile.

In the new showroom there’s an entire floor dedicated to the historic pieces of the company dating from 1968 to 1982, which you can find in any design museum or book about the design classics. Chipperfield underlines that “this is part of the program of what we want to talk about with the rethinking of Driade. [This represents] the heritage of Driade since 1968. So I wanted to say, instead of the rejuvenation of Driade being lots of new designers, let’s first of all reassess what Driade has achieved in the last 50 years—and remind ourselves that this is the origin of the company and also the origins of design in Italy. And what furniture was in the 1960s and what it is now. I think there’s a certain originality and freshness in those pieces, which is missing in so much contemporary furniture.”

In plotting a new course for an old company, study of the archives is a requisite foundational step. “It’s a very interesting archive and the whole idea was just to try and think of what Enrico Astori tried to experiment. He was very generous in the way he allowed people to experiment and accommodate. It’s not a company where the product is very, very defined, so there are some strange products. There are some extraordinary products, there are some ugly products. So it’s a diversity, which I think is very fundamental to the whole spirit of the company, which is sort of what I wanted to remind ourselves about and also remind everybody else. And that’s the way I’d like to proceed.”

We asked Chipperfield to suggest where young designers could look for true creativity, and his ideas are very clear. “It’s not in images, first of all. I think the problem is that common culture is obsessed with images and less with substance. I would encourage young people to be less [influenced by], or to be suspicious of, consumers as a motivating creative force. And I think what we want to do with Driade is to try and develop products and objects which of course should make sense to the market, but they’re not following the market. I think that’s what’s interesting about the early years: that those objects have a certain integrity in themselves. They’re not part of this sort of market research about what people want. I mean no one really needs a furry cube (the Pouf Blocco by Nanda Vigo), but it’s a really fascinating object.”

This aspect relates very much to the future of Driade. In Chipperfield’s words: “There’s a confusion about design now that design is trying to persuade us that we need things that we don’t actually need. We have to be very self-conscious about whether we can’t regain a little bit of the innocence that is exemplified by the early years work. At Milan Design Week we will promote new products by Enzo Mari and by Constantine Grcic, and I think in both there’s a certain sort of intensity about their work and it’s not soft. It’s strong, and clear and very much about making things, a sort of strong materiality. And I think that’s not just image, or style and product-obsessed. It’s about making things which have a certain value and integrity.”

Chipperfield’s ideas about the relationships between consumerism and design are definitive. “At least we have to think hard about what do we need. The question is: how much more do we want? The market depends on us wanting more. Growth is the only aspiration of the commercial market and there’s a contradiction because we know that we have to stop consuming more. From an economic point of view we’re told if we don’t buy more, the economy will collapse, so there’s an inner contradiction. So I think we just have to be much more cautious and more sustainable, and in terms of bringing it back to furniture, I think we just have to be a bit more careful about what we make and that those things have a lasting value. And as far as Driade is concerned, if we can make good things that people want, need: things which you would treasure as opposed to just consume, then I think there’s a clue in dealing with inevitable contradictions that exist now between our environmental concerns and this commercial system that we’ve invented.”

Does this mean that we should stop creating new objects? “There’s too much stuff and we’re buying too much, making too much, selling too much. That doesn’t mean that we don’t sell anything. People are eating too much, but that doesn’t mean they shouldn’t eat at all. They should just eat more carefully, less and with more discipline.”

We then exchange a few words with Stefano Core, CEO of Driade. His vision for the future of the Italian brand meets an intelligible vision of the future of Made in Italy too. Core is enthusiastic when he says, “the Italian brand is never an end in itself. In Italy, the brand always comes after the product. Italian artisans and designers do not create just beautiful designs, but real objects, using their hands. We have a great creative ability as well as construction capabilities, and the brand is always a consequence of the product, it comes after.”

When he considers the role of the objects in the market, his vision is in perfect alignment with Chipperfield’s. “A product brings an energy; it should tell a story, a bit like a person. Each of us has to have a reason why we’re in this world, and it’s the same for products. If I want to buy yet another cover for my phone, yet another pen, yet another piece of design, this object must have a reason. This reason may be the price (cheap or free) or a profound value. The products must therefore have a unique and excellent integrity. And the products made in Italy have these characteristics.”

Image courtesy of Driade

Studio Visit: Paula Cademartori

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Constantly surrounded by architectural and natural beauty alike, Italians sometimes need someone from abroad to remind them of their exceptional surroundings. This may happen when friends and family visit or when some talented creative mind falls in love with local processes. The latter is the case of Paula Cademartori, a Brazilian fashion designer who can be counted among the ambassadors of the “Made in Italy” movement.

Cademartori studied design at Istituto Marangoni and business at Bocconi University, after which she moved to the Marche region (east of Florence on the Adriatic) to work at Orciani for one year. Here she learned what it really means to produce leather goods, the secrets of tanning, cutting, assembling and realizing unique crafts from start to finish. Then she moved back to Milan for two very intense years designing accessories at Versace.

Nevertheless, her dream was to create her own brand, and her first signature bag collection was launched in 2011. In just four years, she established herself as an icon among fashion devotees and buyers alike. We recently met with Cademartori to delve into her creative process and check out an exclusive preview of her new 300-square-meter studio and headquarters in the heart of Milan, where she works with a staff of 17 people. Like in her designs, the space is filled with sophisticated colors, upscale atmospheric touches and shots of pure energy.

“The beauty of Italy,” Cademartori explains of her decision to start the company outside her native Brazil, “is that you can design and then accompany all phases of the project. In a very small territory you have so many people so capable and full of experience that you can learn, discuss, and you always get to do something better than you have imagined. For me, coming from a different culture and a different story (even thou I’ve lived in Italy for the past 10 years) this possibility of direct exchange with all the craftsmen and technicians is always an enrichment.”

Cademartori was raised in Brazil and trained to be an industrial and jewelry designer. For this reason her methodology is far from traditional fashion design. She always starts with the realization of a very complete project (almost final), which then undergoes small changes in the factory. “Each one of my bags originates from my studio, where I have four designers. When I start with an idea, I need to plan it; to understand the user, which volumes and proportions she needs. When I get to the factory, ideas are already very clear, but then there can be a process of evolution. Some details are decided in production, such as the position of the seams in relationship to the inlay, or the use of the materials most suitable for a specific purpose.”

Her pursuit of beauty is punctuated with determination. “If you do not have a real purpose, it’s not enough that the object is beautiful. The aesthetic side matters, but the functionality and the market category are all factors that must be thought of first. My project is global and wants to reach out to all cultures of the world. For this reason, my range is now much larger, designed for women of all backgrounds and origins.”

Cademartori’s bags are extremely spacious yet structured so that everything can be easily organized and accessed quickly, without forcing users to rummage around. Colorful on the outside, they follow defined structural lines, so that one can make the most of space without overstuffing. For this reason they always keep the shape (the study of the structure is critical for the designer) and never lose the beauty of their unique proportions. Also the smallest of clutches have separate areas for smartphones and the bigger styles can hold tablets and other daily essentials. “Each bag is very easy to use,” she adds, “Petite Faye, one of our best-sellers, is full of pockets and is not very deep, so you can reach everything quickly. I love totes, but then you can not find anything inside.”

Since the first collection, Cademartori wanted all the small metal parts to be custom designed, including the recognizable buckle. “That is my logo as well. I put it on all my products and it tells who I am. When I launched my line I aimed at something fresh and new, but I also wanted it to look important. I did not want a simple logo, but a heraldic symbol, as if it were a family crest,” she says. “I started with Greek pi and worked on it, redesigned it so to get to the one we see today. My name you will see very little, since I don’t need to sign my products on the outside, but on the inside. My bags have to be iconic for their design, not because of the name that goes with it.”

Each Cademartori bag can be seen as a sort of base, a frame, a blank canvas upon which to give birth to an infinite variety of colors, materials and inspirations. Her enthusiasm rises when she talks creativity: “The funniest part of the design is when we say, ‘OK, let’s dress the babes!’ At this stage we think less to the design of forms and we freely work on the decoration, the choice of colors and combinations. And I can be a little obsessive with these things.”

In January, Cademartori will present a new line of small leather goods, with some products for men too. “I would like to create a philosophy, a real lifestyle. We started from the bags, but there is a world to be built,” she adds. Expect more surprises to follow, always colorful, always energetic and elegant. And of course—always from excellent Italian factories.

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Invisible, beautiful, everywhere

foto-5“Naturale e inevitabile”: questa l’idea di Wired USA a proposito dell’evoluzione del design in direzione di una sempre maggiore ubiquità invisibile. La copertina del (bellissimo!) numero di settembre è proprio dedicata ad un futuro già in corso, in cui il design (inteso all’americana, ovvero il mondo del progetto a 360 gradi) sta sempre di più andando verso una smaterializzazione quasi magica, in cui la tecnologia diventa ubiqua ma per nulla invasiva, e bella quando ci sia ancora qualcosa da vedere (come un’interfaccia o un oggetto).

Si parla di “embedded devices”, di sensori intelligenti dentro ad altri oggetti, anche accessori e capi di abbigliamento. Forse proprio perché sono nascosti mi sa tanto di agenti segreti al nostro servizio, infilati dentro i nostri oggetti.  Come possiamo controllare che non facciano il doppio gioco?

Il motto infatti sembra essere: “Non pensare, ci penso io” e a pensarci è sempre una macchina che raccoglie tonnellate di dati e sceglie per noi la migliore opzione. Tutto bene se avremo la possibilità di impostare un po’ di cose all’inizio e controllare un po’ di cose tutte le volte che vogliamo. Mica tanto bene se invece ci sarà vietato di intervenire sulle scelte che compie il sensore. In questi casi è importante ricordare (la memoria digitale è perenne), ma noi siamo esseri umani e alcune cose le vogliamo dimenticare.

Il mio auspicio è che ogni funzione del design del futuro, sia essa oggetto, servizio, esperienza, possa avere un ctrl+alt+canc, un pulsante che ci consenta di controllare e/o resettare i dati che avremo condiviso. Spero in una tecnologia che ogni tanto ci consenta di fare a meno di lei.

Interview: Alessandro Mendini at Venini

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Alessandro Mendini is a living legend in the field of international design and architecture. His versatility and outstanding ability to cross disciplines has helped pioneer the multi-pronged approach to design so commonly applied today, and has led him to become both a highly sought after director for forward-thinking publications like Casabella and Domus, as well as a range of companies from all over the world. He lends his talents to established brands but also promising young designers, and remains very involved in the definition of future forms of education. We had the privilege of meeting Mendini during the recent Milan Design Week at the Venini showroom, where we discussed the past and future of glassmaking, the role of masters and makers, 3D printing and his history working with one of the world’s premiere glassworks.

How long have you been working for Venini?

I’ve been working with Venini for so many years I can not even remember how many! With Venini I did some very interesting things, many of which using their signature techniques and colors, both very special. Over the years, little by little I came to realize vases, lamps, light sculptures, very large vessels, figures, horses, totems and so on. Sometimes the occasion was a product for their catalog, other times it was because of my attendance in special exhibitions, for which I asked them to have some specific things. For example in 2002, for the Fondation Cartier in Paris, I created with Venini a great red face wearing golden earrings by Cartier, with archaic eyes inspired by the sculptures of Easter Island.

In 2005, for an exhibition in Athens, I made a blue vase with wings called Giotto, with whom I was going to represent Italy through the blue of the great Italian painter. I also allowed Venini to meet with other companies. For example, one recent thing that is presented during the Milan Design Week at the Galleria Jannone, is Amuleto. It is a series of very technical lamps, characterized by a circular symbol: the glass is made by Venini while the Korean company Ramun has realized the electrical parts.

What is your relationship with glass?

Glass is clearly a material of great charm, but it is fascinating also to work within the memories of Venini. It is very difficult, because there’s always a moment of suspension which is meeting with the master craftsman. I do not go often in the furnaces—I go there every so often and they have an incredible appeal. However, I work at a desk, I’m not able to work with a glass master and tell him what to do. I have to get prepared for the furnace, also prepared for the fact that, like every craftsman, the master glassmaker always says “no, you can’t do that.” The technical abilities are theirs, not mine, and the relationship with them becomes really a true partnership on equal terms.

One of the ideas you lecture on is that of “The Makers,” yet one of the themes that emerged at this year’s Design Week is immaterial design, a form of lightweight, almost invisible design.

The story of The Makers is linked to the hypothesis to be able to work independently from the industry. In the world of makers, individualities tend to realize things with a do-it-yourself approach, through simple technologies and sophisticated materials. This also responds to needs related to the decline of educational institutions and the need for people to make things in isolation, away from institutional places. I am very interested in these issues and for two consecutive years I did an exhibition about makers at La Fabbrica del Vapore. Then there are the traditional makers, craftsmen, but this is a different story. On the other hand, the evanescence of design is linked to the development of electronics, digital tools that become abstractions of communication and information. In the digital devices you can have an entire library and everything is dematerialized.

I think it is important that the sophistication of craft traditions remains. For example, you can not say that with a 3D printer you’ll make an interesting piece in glass. With this technology you can make a disposable glass, with a bad material, slightly polluting, badly designed. The tradition of glass, for example, from the Middle Ages until today is a tradition of sophistication in its use and rhetoric, in the ceremonial use of objects. This is related to the idea itself of the ancient, of the archaic, and it is a matter of anthropology.

The one does not deny the other, but my personal discourse is neither technological nor technocratic, it is a matter of humanistic utopia. If I find utopia in what I see (given that it is not purely technological), then I’m interested. For me, utopia means to aim at something that can not be reached, whatever it is.

Which projects did you present for Venini this year?

Genevra is a project born in the Swiss town, where a group of watchmakers asked me to make 13 different objects with 13 different materials. One of these was made by Venini and it was similar to this but not the same. I started with a form derived by Carlo Scarpa, a very attractive component for large chandeliers. This has been produced in eight copies only, because it is very complex and very slow in the making. It carries an LED lamp, with a metal base and a metal top.

“La colonna di Venini luminosa” was originally called only “La colonna di Venini” and was a tribute to the masters of Venini. The first version had no light inside, and each sphere was made with a precise technique used by a master of Venini, including Ettore Sottssass, Mario Bellini, Carlo Scarpa, Tapio Wirkkala, Fulvio Bianconi, Gae Aulenti among the others. This version has been fully revolutionized. There is an alternation of two colors but the blown glass is always mine, no more references to the company’s past.

Interview: Aiko Telgen

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Almost completely hidden in a small, dark booth inside Zona Tortona’s Temporary Museum of New Design, German designer Aiko Telgen presented Ion Lamps, one of our favorite finds at this year’s Milan Design Week so far. The captivating Ion Two—the newest addition to Telgen’s line—looks like a bubble that has trapped a spirit like a luminescent ghost or a glowing genie.

The Ion Two is built around a central glass cylinder, which serves as the base for additional glowing glass rings. Every part of the lamp is filled with inert neon gas and, through a special process, the neon is turned into plasma so that the light looks more gentle and delicate than what shines through a regular neon tube. Plus, the plasma reacts to the presence of body heat, making the light more intense in the exact point where someone touches the glass. Plasma can also be manipulated by magnetic fields, so the different ionic charges illuminate when they come in contact with each other or become closer together. As a result, the user can create different intensities of light by adding, subtracting or moving the rings around.

We were able to speak to the designer to learn more about the Ion’s very interesting use of technology to turn science into something magical, and the process behind constructing the system.

How was the project born? How did you discover this technology?

The Ion Lamp Series (Ion One and Ion Two) is my graduation project which I did at the School of Art and Design Kassel in Germany. I began this exploration of light with the theme, “A Floating Light,” and started my research about everything around the topics of floating elements and the nature of light. When I visited a small neon sign factory in East Germany I got a first impression of the technology and realized the difference between fluorescent light (generated by UV light), which is widely known and used, and the pure light of plasma. The plasma process is usually hidden inside fluorescent tubes but has a very special appearance. When I saw this for the first time I instantly had the feeling that this could be a solution to my starting point. I then got deeper into the topics of plasma and neon technology and looked into the experimental research of several people like Nikola TeslaDan Flavin and James Turrell.

What is the process of making the lamp? Is it more artisanal or technological?

I would describe the process of making it as both artisanal and technological. The glass pieces are manufactured out of semi-finished glass tubes by a glass laboratory supplier. They are not blown into a wooden mold—this wouldn’t work because of the specific geometry of the glass rings. The finished glass pieces are then transported to a neon laboratory where they are put into an oven and vacuumed with a turbo pump. After this process you have to fill in the neon gas, taking care of the different volumes of the glass cavities, since each one needs a different pressure.

What’s the difference between regular neon gas and plasma?

One explanation which describes plasma very well is the comparison between water and ice. When water freezes and becomes ice you see a change of state to a state of matter. The same happens here with the neon gas, it changes the state from gas to a neon plasma, the fourth state of matter.

Do you think this is a suitable object for mass production?

I don’t think it’s possible—at least with this version—to make a mass production piece out of it, because of the quite complex glass work. With this version I would prefer to make a small series. But of course a third, more simple version with less complexity could be mass produced.

 

Re-lighting Gino Sarfatti Edition N°1 by Flos

flos-sarfatti-edition1-1-thumb-620x505-57412My new article for Cool Hunting

Gino Sarfatti is possibly the most important lighting designer in the history of Italian design. Between founding the beloved Arteluce in 1939 and selling it to Flos in 1973, the self-taught designer had over 600 lamps and “light fittings” under his name. 2012 would have been Sarfatti’s 100th birthday, and to mark this occasion Flos joined up with curators Marco Romanelli and Sandra Severi Sarfatti to create the first-ever Italian retrospective at the Triennale di Milano.

In celebration of his experimental take on lighting, professionals and the general public alike were invited to re-envision his masterpieces, which are now on display next to the rare historic pieces. Flos accepted this challenge and chose to only reengineer the inside components, leaving Sarfatti’s original shapes to shine. This falls particularly in line with Sarfatti’s progressive approach to lighting, as a designer always ready to adopt new solutions like the first halogen lights.

The upshot of this deeply technical operation is “Re-lighting Gino Sarfatti,” a first edition of five timeless lamps, to be followed in the future by additional collections. Each lamp of the new line is based on LEDs and the handsome marriage of contemporary, energy-saving light sources with retro form.

The original “Modello 607,” a table lamp based on halogen lighting, is now turned into a mass of 42 tiny LEDs, screened off by a diffusor. The shape and functional details are identical to the 1971 design, even in the central dimmer at the base.

The most intense technical intervention is probably that of the “Modello 1095.” This floor lamp is a simple tube that was meant to carry a 12V halogen lamp on top. But as it is, there’s no space for heat-sinks, making it necessary to use LEDs to maintain the same intensity and quality of lighting. Flos technicians found the solution in a patented water cooling system, which makes water flow up and down all along the rod while the lamp is in use.

“Modello 1063” was designed in 1954 and was essentially a vertical fluorescent tube. The original base hosted an electromagnetic ballast. Today this volume is used to hide the dimming system and other electronic devices. In this case too, the neon light has been replaced with a LED module with variable light temperature.

The most iconic piece of the collection is probably “Modello 548,” a classic table lamp with reflected and diffused light, and a characteristic colored cup-shaped diffuser. The main innovation is this case is in old push button switch, which has been turned into an optical dimming sensor.

“Modello 2129” was designed by Sarfatti in 1969 and is an incredibly elegant arc-shaped droplight that can rotate 360 degrees. The only wire is hosted by a transparent tube and, thanks to a counterweight, the reflector can freely be moved up and down. As for the other lamps, the original incandescent light bulb has been replaced with a wide LED surface.

Currently on view through 14 May 2013 at the Flos Professional Space in Milan, the Gino Sarfatti Edition N°1 collection will be on sale later this year in selected design and furniture shops worldwide.

Kama Sex and Design

Kama_VaginaWall-thumb-620x411-52036My new article for Cool Hunting.

The products of design are often objects of desire, but to what extent can this drive be pushed? The exhibition “Kama Sex and Design” ventures an answer to that weighty question with an analysis of the visual representation of sexual motifs. The starting point is Kama, the Indian god of sexual pleasure, who welcomes visitors into the exhibition space at the Triennale in Milan. The route runs between contemporary objects, classic design, site-specific installations and photographs.

Curator Silvana Annicchiarico tells us that the show “aims to be an exhibition on objects which have the genitals and sexual organs as morphological matrix, but also on the body that maintains sexual relations with other bodies. It is an exhibition that investigates how sex is present in everyday objects.” To achieve this goal, the exhibition is divided into eight sections: Archetypes, Priapus, Origin du Monde, Breasts, Buttocks, Orifices, Couplings and Erotic Food Design, and is accompanied by an ambitious central installation entitled “Anatomical Atlas of the Erotic Refined Body.” Among Etruscan sculptures, Greek vases and Roman artifacts we find very well known works like the Mae West sofa by Salvador Dalí, as well as provocative pieces such as “The Great Wall of Vagina” by Jamie McCartney, a relief of 400 plaster casts of female genitalia.

The exploration begins with a room by Andrea Branzi, in which the relationships between classical and modern, and sex and death, are made explicit through skulls and reproductions of classical female nudes. It continues with a black monolith by Lapo Lani, located in a dark space covered with obscene writing viewed by flashlights.

In another room Nendo‘s “Shivering Bowls” resembling female breasts move as their name suggests, moving in an unexpectedly poetic manner with a constant flow of air. The softness of Nendo’s work contrasts with the hard marble and metals in Betony Vernon‘s installation where mysterious objects of the body (and a provocatively phallic marble chair) are presented in a red space reminiscent of an elegant brothel.

Other designers and artists whose work is on display include Nacho CarbonellNigel CoatesMatali CrassetItalo RotaPiero Fornasetti, Ettore Sottsass, Gaetano Pesce. “Kama Sex and Design” runs through 10 March 2013 and is prohibited for persons under 18 years.

Jean-Marie Massaud for FPM

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Founded back in 1946, FPM-Fabbrica Pelletterie Milano is a leather goods brand that has come back in recent years with new captivating projects, with the mission to work “in the name of movement”. With the aim to connect with the world of design, the brand has released collaborations with worldwide renowned figures such as Stefano GiovannoniMarc Sadler and Marcel Wanders.

FPM’s latest collaboration involves French archistar and designer Jean-Marie Massaud, also known for his previous works with B&B ItaliaAxor HansgroheDiorPoltrana Frau , FoscariniLancôme and Renault.

For FPM he has designed a collection of luggage called Globe, due for release in September 2012. The suitcases come in four sizes and are made of 100% pure polycarbonate. The shapes are a synthesis of function and aesthetics, where the technical solutions serve also as visual marks. We had the chance to meet Massaud for an exclusive interview and a preview of the Globe line.

Could you introduce us to Globe?

This project is a collection of luggage for every kind of situation: it’s lightweight, solid, resistant, efficient, high level in terms of quality and looks. We tried to reduce instead of adding elements, both functionally and visually. As a result it looks like the archetypal professional luggage for photography equipment and electronic devices, but redefined for common use. However, in order to enjoy it you don’t need to carry complicated electronics or optical products. The shape is just a parallelepiped with smooth edges, with the addition of some ribs (two horizontal and two vertical) that give a bit of structure to the luggage.

How did you define the concept?

The request from FPM was to have no design, no fashion references, no special attention to fancy colors. That’s why we chose a dark blue that is very close to black, a deep and intense khaki (to stay away from a strong military feel but to give a neat sense of efficiency), a red which recalls Chinese lacquer and a very light and warm grey. There’s also a special edition in white, just because we like white.

FPM wanted to make an affordable product: it’s the less expensive of the collection but not because we sacrificed on quality. For this same reason we also searched for a permanent basic item, meant to stay in the collection for a long time. It didn’t have to look trendy or fashionable—on the contrary, the focus was a simple shape and a large volume, so that we could invest more in the study of details and mechanical fittings. We didn’t want to have a simple basic article without allure or identity, but something meant to be long-lasting as a collection and—from the consumers’ point of view—able to stand the patina of time.

How was the design process developed?

We have designed every single part of the suitcase in the constant quest of efficiency and lightness. We strengthened the structure of the wheels to protect and make them super strong with reinforced plastic and glass fiber. The zipper and the stitches are clearly visible to show how good they are. It’s a strong piece of luggage—efficient and robust—and it has to look like it.

How is the project going to evolve?

We are planning a constant advancement of the project with new materials and innovative production processes, like different fibers for the shell and vacuum-formed neoprene on the inside. This is just a starting point—that’s why we have thought of a very efficient and gimmick-free volume, where the function is the first thing you can read.

At first glance, the surface could recall a sort of monochrome Mondrian painting. In the future development of the project we foresee adding some pockets, to be placed in the central area defined by ribs. They could be used to place magazines and other flat items, and every customer will have the chance to choose the color, so the suitcase will actually look like an abstract painting. Customization is a clear request from the market—it could be spontaneous (like with souvenir stickers) but we are willing to let people choose some elements of their suitcase.

In this project and in other designs you made sure there’s always a rhythm, a sort of visual melody. Do you have any creative relationship with music?

The first piece I did for an Italian company was the Inout sofa for Cappellini. When the press saw it they wrote it was “minimalistic and organic”. I thought, “I never care about style, I focus on content. I strive to find a symbolic approach in terms of shape, able to express what’s inside.” I was a little upset with this interpretation, but then I realized this is how my work could be read.

In general I don’t like soft lines and shapes, but at the same time I don’t like a Cartesian way of thinking, where it’s nature against culture. I’m happy when I find a sensual and natural contour, that could be originated by mechanic needs but at the same time could be considered as the link between what’s hidden inside and what is visible outside, between meaning and structure. A simple parallelepiped with smooth edges is boring, unless you read smoothness as a quality. I like to create this kind of dialogue, and in music it’s the same.

I’m not a big connoisseur of contemporary music, but I have studied piano and classical music. In music you need structure and rhythm—if you have complete freedom you get lost but if you only have beat, then it’s boring, the sound becomes artificial and rigid. The combination of these tensions, both in music and design, shouldn’t be a compromise but a constant dialogue.

Le parole del Salone 2012

Il Salone del Mobile è finito da poco più di dieci giorni e ce ne siamo quasi già dimenticati. Ma forse vogliamo solo rimuovere la fatica e non rimpiangere l’entusiasmo e le belle emozioni di quella settimana meravigliosa e maledetta, che per tutto l’anno aspettiamo e temiamo con la stessa forza. Cosa resterà della Design Week 2012? Oltre alle immagini, quali parole ci ricederemo?

1. Make things not slides

A detta di tutti, è stato “il Salone del fare”: linee di produzione portate nei musei, prototipi da museo in fiera, artigiani in vetrina, orologiai all’opera come parte integrante dell’allestimento, stampanti 3D per produrre dolci, chiodi e martelli laddove fino a qualche anno fa c’erano tartine e prosecco. In questo senso il luogo più memorabile è stato Palazzo Clerici, con la mostra The Future in the Making, meravigliosamente organizzata e allestita da Domus (dove c’era anche Vectorealism, a cui appartiene il memorabile slogan di cui sopra).

 

2. Buy now, keep forever

È più sostenibile un oggetto che muore a breve o uno che resta per sempre e si tramanda come un’opera d’arte. La questione è aperta, ma da molte parti (come da Artek) sembra che la scelta da appoggiare vada in direzione del desiderio di eternità. E non vale solo per le aziende con una storia di generazioni e un catalogo maestoso, ma anche per i giovani che hanno l’ambizione di attingere a piene mani dai serbatoi delle tradizioni. Disegnare per lasciare.

 

3. What if furniture could be downloaded?

Dopo questo Salone si può pensare ad un mondo in cui non si scaricano solo le cose che troviamo in vendita su iTunes, ma anche i file che consentiranno alle nostre stampanti 3D domestiche di realizzare oggetti veri e propri. Oppure inviare i nostri progetti a centri di stampa che li faranno diventare reali. Ma anche le istruzioni per realizzare in casa i progetti dei grandi designer (ma questo lo aveva già detto Enzo Mari qualche anno fa con l’autoprogettazione). Anche se tutto questo non si realizzerà completamente, con ogni probabilità tra qualche anno ci faremo in casa pezzi di ricambio e piccoli oggetti quotidiani. Oggi stampiamo in casa qualche documento e qualche fotografia, ma gli album e le cose importanti le portiamo da stampatori professionisti. Lo stesso avverrà per gli oggetti.

 

4. Past present future

Passato, presente e futuro non sono più allineati e consequenziali. Poco alla volta perdono i pezzi e si confondono i confini tra l’uno e l’altro. Diventa sempre più difficile tracciare i confini tra omaggi al passato e richiami al futuro, tra fatto a mano e prodotto in serie, icona di ieri e nuovo classico di domani. La tecnologia che abbiamo tra le mani tutti i giorni sta lavorando sempre di più sulle capacità predittive (come accade con la composizione dei testi o con la timeline di Facebook): i nuovi designer lo fanno spontaneamente, pensando oggetti e servizi talmente fantascientifici da sembrare arrivati da passato, così contemporanei da essere senza tempo nel momento stesso in cui nascono. Ricordiamo che Star Wars inizia così: “A long time ago in a galaxy far, far away“.

 

5. Yes! We can fix it!

Perché scartare quando si può recuperare? La questione è nata con l’ecologismo, ma oggi è diventata culturale. Ci sono talmente tante buone idee in giro che si possono costruire intere carriere partendo dal loro recupero. E lo stesso di può dire per materiali e tecniche. Non si tratta di nostalgia, al contrario: è la consapevolezza che il presente è talmente ricco da permettere un raccolto abbondante, realizzato senza sprechi inutili di energie, per continuare a generare frutti anche nelle stagioni a venire. Il bello sta nel fatto che per mettere in pratica questo meccanismo serve un sacco di ricerca. Ecologia delle idee sostenibili.

 

6. Ascolto dei desideri per la realizzazione dei progetti condivisi

Sicuramente è stato anche il Salone dell’ascolto: ma come quest’anno si sono visti programmi di conferenze e talk, con designer, artisti, architetti, chef, imprenditori disposti a raccontare la genesi dei loro progetti, delle loro idee e del futuro della creatività. Ma non è mancata nemmeno la musica, in particolare con Elita e con feste che avevano per protagonisti deejay e musicisti di fama internazionale.

 

7. Quel est votre objet préferé?

Like, tweet, Instagram: anche queste sono state parole chiave che al Salone di incontravano un po’ ovunque, dalle installazioni ai discorsi a margine. Si sono viste meno macchine fotografiche e più smartphone, a fotografare e condividere gli oggetti preferiti, ma anche gli allestimenti, alcuni dei quali erano veri e propri eye candy progettati per essere iPhoneografati.

 

8. Tì te sè minga chì

E invece no. Il “non sei qui”, ovvero la realtà aumentata e virtuale, al Salone non funziona. Il “qui ed ora” vince su tutto, magari aiutato da maps & apps, ma il passaparola non tecnologico è l’arma più forte per scoprire cosa vale la pena di visitare. Di certo si è visto meno cibo, ma rispetto a qualche anno fa non sono diminuite le relazioni reali.

 

9. Design belongs in real homes

Meno voli pindarici, più concretezza: anche questo è stato uno dei commenti più sentiti fin dal primo giorno di Salone. Ben venga un maggiore attaccamento alla realtà, una più sentita sobrietà, una solidità più vera. Ma questo va bene quando la realtà solida e rassicurante la propongono i grandi: se sono i giovani a farlo, beh, allora il risultato è il deludente e dimenticabile SaloneSatellite di quest’anno.

 

10. Love

Forse è forte affermare che si sia trattato del Salone dell’amore, ma sicuramente è stato il Salone del nuovo innamoramento di molte persone per il design e per la sua essenza: processi produttivi, qualità, origini, progetti di lungo periodo, storie, persone, condivisione ad ogni livello.

Nell’attesa di vedere tra un anno cosa succederà.

Colé

My new article from Cool Hunting

With strong roots in the Milanese tradition of furniture-making, the new design firm Colé will debut at the coming 2011 Design Week, bringing with it a modern take on usefulness in design. The thinking behind the brand draws on the industry experience of Matteo De Ponti (brand manager of furniture manufacturer Driade for more than ten years) and co-counder Laura Macagno’s passion for art, fashion and design. “We love objects with deep roots and we are convinced that in a world almost full of objects, the product should be first of all a service”, the entrepreneurs explained.

Their combined ambition seeks to define not just new concepts, but new ways of making design, based on expressive research and an unseen collaboration among all taking part in the productive chain.

By defining new kinds of partnerships with local producers, the goal is to come up with objects that testify as much to the work of designers as to the artisanal techniques, in Italy and abroad. This approach aims to have nearly unique products, defined by Colé’s concepts but always slightly different due to semi-mechanized processes.

Two young Milanese studios, Lorenz-Kaz and Aksu/Suardi, designed the first collection in what will become a constant group work made by groups of people and led by rather unusual thinking. “We provided them with an emotional brief – says De Ponti – rather than a technical one: the keywords were color, nature, warmth and soul.” The resulting chairs, tables and mirrors recall traditional bourgeoisie furniture, but the layer of a certain degree of irony, and mixture of signs, materials, colors and cultures suggests a project in tune with the times.